BRANDING + WEBSITE DESIGN PACKAGES

YOUR BUSINESS HAS A UNIQUE PERSONALITY…

It’s what attracts people to it, your brand is a complete identity that reflects your individual values and goals. When we work together you will find that building a brand is a very personalised experience. I thrive on collaborating closely with you, guiding you through a high-level strategic approach, as well as providing outstanding graphic design solutions, to create a visual representation of your brand that fits your business perfectly, a brand that you will be proud to showcase that attracts your ideal audience.

Whilst Squarespace is a platform that offers templated websites to make it easier for DIYers, I want you to know that I create websites from a blank template, this means I design custom and bespoke websites for my clients that are tailored to their brand and specific needs, no cookie cutter approach here!

Let’s start by selecting the right package for you…

Joanne Tapodi taking notes in design meeting with client in local cafe

THE BRANDING PACKAGE

Let’s work closely together to create the visual branding of your dreams, lead by a sound strategy and developed as a complete brand suite that will speak to your people.

    • Comprehensive Brand Strategy Questionnaire

    • Personalised in-depth brand strategy session together to kick off your project

    • Extensive brand research

    • Mood board and colour palette

    • 2 Custom designed visual brand concepts to choose from

    • Complete logo suite provided per concept containing a primary logo, secondary logo, submark logo, favicon + brand elements

    • Concepts displayed in various visual mock-ups to help you envisage how your brand appears across different promotional items

    • 1 Business card concept provided for each concept

    • Video presentation provided with a walk-through of concepts and design rationale

    • 2 rounds of amendments

    • Comprehensive Brand Guide document provided with colour palette, typography system, and guidance on how to use your final logo file types along with a video presentation

    • Print management

    • Preparation of final business card for print as well as up-to 90 logo files for use across web, social media and print.

  • A branding design project will typically take approximately 4 weeks to complete, depending on how quickly clients respond to communications and if there are any amendments required.

    Once the deposit has been paid and your design start date has been locked-in we will arrange our initial strategy meeting to talk about your business and your brand. The initial meeting can take up-to 1.5 hrs and is held via Zoom.

    Below is a brief guideline on project timing and deliverables...

    Week 1: You receive your mood board and suggested colour palette, we make any changes required, client approval is required to move forward to logo concepting stage.

    Week 2-3: Logo concepting stage and presentation. 2 Concepts are developed, this includes colour variations and each logo concept presented as a complete brand suite with varying orientations. The concepts are then presented to you via email in a presentation PDF along with a 15-30 min video recording where I explain the theory behind each concept.

    Week 3-4: If any amendments to the logo concepts are needed these will be applied, there are up-to 2 rounds of amendments included within your package. Once the final logo is approved and final payment is processed the final files will be provided to you with your comprehensive brand guide and walk-through video.

  • $2,700 AUD + GST

    • 25% deposit is required to lock-in your design start date.

    • Progress payment structure available.

Joanne Tapodi with her iPad in design meeting with client in local cafe

THE WEBSITE PACKAGE

Let’s work closely together to create the website of your dreams, lead by a strong brand presence and a solid website strategy focusing on functionality as well as aesthetics to make a user friendly website that is seen by the right people.

    • Comprehensive Website Strategy Questionnaire

    • Personalised in-depth website strategy session together to kick off your project

    • Custom and bespoke website design (no templates used) with your home page + up-to 4 other pages - this can include a blog (up-to 2 blog articles) and gallery

    • Website designed with accessibility in mind

    • Sourcing of on-brand stock images

    • Video presentation provided with a walk-through of website and design rationale

    • 2 rounds of amendments

    • Basic SEO integration throughout website, includes all individual pages, images and back-end

    • Desktop and mobile responsive design

    • 30 Day post-handover support.

  • A website design project will typically take approximately 6 weeks to complete, depending on how quickly clients respond to communications and if there are any amendments required.

    Once the deposit has been paid and your design start date has been locked-in we will arrange our initial strategy meeting to talk about your business and your brand. We will also discuss your completed website questionnaire document and consider the structure of your website and your website goals. The initial meeting can take up-to 1.5 hrs and is held via Zoom.

    Below is a brief guideline on project timing and deliverables...

    Prior to start date: You will need to gather all your content for your new website, this includes written copy and images. You will complete your website checklist. Everything must be provided 1 week prior to the agreed design start date for review.

    Week 3-4: You will receive access to your first website draft.

    Week 4-5: If any amendments to the website are needed these will be applied, there are up-to 2 rounds of amendments included within your website package. 

    Week 6: After you have approved your website we will work on taking your website live and linking your domain.

  • $4,200 AUD + GST

    • 25% deposit is required to lock-in your design start date.

    • Progress payment structure available.

    • Your package can be customised further with ‘add-ons’, take a look at the section below to see what else you can add to your website package.

  • Online Shop Add-on: 

    • Integration of eCommerce functionality within website front-end and back-end

    • Shop page designed with up-to 10 items set up for eCommerce

    • Basic SEO integration included for Shop page and individual shop items

    • Cost = $2,000 AUD +GST

    Additional Pages:

    • Standard pages = $300 AUD +GST each

    • Long-format pages = $500 AUD +GST each

    • Terms pages = $50 AUD +GST each

    • Blog articles = $100 AUD +GST each

    • Shop Products = $100 AUD +GST each

    Domain Integration:

    • Integration of domain url if purchased via external third party provider (eg. Crazy Domains, New Domain, etc.)

    • Cost = $250 AUD +GST

    Note: If domain is purchased via Squarespace or GoDaddy integration is FREE.

    Google Workspace Email Set-up:

    • Set-up of email via Squarespace with Google Workspace

    • Cost = $250 AUD +GST

    Squarespace Email Campaigns Set-up:

    • Set-up of email marketing system on your website via Squarespace’s inbuilt Email Campaigns

    • Newsletter sign-up applied across website pages/footer

    • Pop-up subscribe

    • Welcome email automation set-up

    • 1 Standard email template to match your brand and website design

    • Cost = $350 AUD +GST

    Website Training:

    • Specifically for website design clients at a special reduced rate

    • Session is recorded and sent to you for your future reference

    • 2-3hrs Squarespace training and detailed walk-though of your website functionality

    • Cost = $200 AUD + GST Website Package

    • Cost = $300 AUD + GST Website Package + Online Shop

For a detailed breakdown of inclusions and pricing of the Branding &Website Packages please get in touch and request the Brand Packages PDF.